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<subTitle>kiat mencapai pertumbuhan dan profitabilitas melalui perencanaan pemasaran yang efektif</subTitle>
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<namePart>McDonald, Malcolm H.B</namePart>
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<namePart>Warren J. Keegan</namePart>
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<publisher>Erlangga</publisher>
<dateIssued>1999</dateIssued>
<issuance>monographic</issuance>
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<note>Buku Marketing Plans That Work adalah buku pedoman langkah demi langkah untuk mempersiapkan sebuah rencana pemasaran. Pendekatan yang diambil oleh penulis buku ini bersifat praktis, komprehensif, stratejik, dan global. Buku ini memberi pedoman kepada para pembaca untuk melewati proses perencanaan pemasaran yang sulit dalam sebuah arahan yang mudah diikuti.

Buku Marketing Plans That Work membantu Anda mengidentifikasi dan menyasar pasar di mana Anda dapat menciptakan sebuah nilai unik bagi pelanggan Anda serta keunggulan kompetitif berkelanjutan untuk perusahaan Anda.</note>
<subject authority=""><topic>Marketing</topic></subject>
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