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Marketing strategy:
the difference between marketing and markets third edition
Paul Fifield
Primary Author
mixed material
bibliography
2007
monographic
3
en
English
2007 (1)
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to:
* develop a business strategy
* devise a marketing strategy
* implement a marketing strategy
Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike.
Marketing Strategy
658.4019780750656757
PERPUSTAKAAN FAKULTAS EKONOMI DAN BISNIS UPN VETERAN JAKARTA
658.401 PAU m
FEBA07002
My Library (Buku Asing Manajemen)
FEBA07002
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2015-04-28 14:03:36
2015-04-28 14:04:43
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