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Riset pemasaran dan konsumen:
anova, ancova, regresi dan structural equation modelling, serta kajian, posisi produk, ekuitas merek, konsep diri, loyalitas toko, sikap dan prefensi, strategi harga , dan keluhan pelanggan
Ujang Suwarman
Primary Author
Herien Puspitawati
Additional Author
Agustinus Hariadi
Additional Author
Muhammad Gazali
Additional Author
Sri Hartono
Additional Author
Tara Farina
Additional Author
mixed material
bibliography
Bandung
IPB Press
2013
monographic
id
Indonesia
2015 (s 1)
seri 3
Riset Pemasaran
658.839789794935378
PERPUSTAKAAN FAKULTAS EKONOMI DAN BISNIS UPN VETERAN JAKARTA
658.83 UJA r
FES15160
My Library (c.1)
FES15160
Riset_pemasaran_dan_konsumen_ujang.jpg
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2015-10-27 14:13:01
2015-10-27 14:34:51
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